Malta Daily & Business Leaders

The Challenge

Malta Daily wanted to engage audiences beyond Malta—without flying a team around or filming content over and over in different languages. They needed a digital host that could present, answer questions, and speak to people anywhere, anytime.

1. Digital Twin Creation (Avatar + Voice Cloning)

We built a photorealistic avatar that looks and sounds just like their presenter.

• Text-to-speech voice cloning to match tone and cadence
• Lip-syncing and facial animation to keep it lifelike

2. Brain Training (Context-Aware Prompt Engineering)

We fine-tuned the agent using:

• Past interviews and scripts
• Brand tone guidelines
• Frequently asked questions

This allowed the avatar to answer questions contextually—like a real host would.

3. Language Expansion (Multilingual Support)

We embedded multilingual capabilities using real-time translation pipelines, enabling the avatar to:

• Automatically detect user language
• Respond in English, Maltese, French, Spanish, and Italian

4. Autonomous Engagement (Agentic Logic + Eval Loops)

The agent doesn't just talk—it acts:

• It chooses which content to show
• Redirects users to resources
• Collects feedback
• And improves over time using evaluation metrics

We implemented custom evals to track:

• Accuracy of answers
• Viewer engagement time
• Response speed